View of Privacy: Business Drivers, Strategy, and Directions

The purpose of this privacy research project is to create an understanding of the business drivers, strategies and anticipated future privacy needs of organizations that collect and use personally identificable information (PII) data. The results of this work will inform the future direction of IBM products and services. To accomplish this goal, the user-experience based privacy research team at IBM’s T. J. Watson Research Center has completed a series of interviews with 13 representatives from business and government organizations in North America and Europe who are concerned with privacy issues. The quantitative data reported includes participants’ top privacy concerns regarding their businesses, and the top three types of privacy functionality they would like to have available to address their privacy concerns regarding their businesses. The analysis of the qualitative data gathered from the interviews provides a rich picture of business drivers related to privacy and privacy’s relation to security, business process efficiency, personalization, customer relationship management, and trust. Participants report that they do believe that there are advantages to implementing privacy solutions that will save them money in addition to mitigating the risks involved with the use of PII data.

By: Clare-Marie Karat, Carolyn Brodie, John Karat

Published in: RC22912 in 2003


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