Brainstorming for Japan: Rapid Distributed Global Collaboration for Disaster Response

Tragic events struck northern Japan in March-April 2011. This note presents a case study of rapid distributed brainstorming for disaster response, involving 275 contributors from 23 countries within a three-day period, conducted among the staff in a multinational company. Factors that appear to have contributed to the success of this brainstorming include: Social media that could be easily appropriated; and employee familiarity with large-scale brainstorming. The formation of this “flash-community” joins other CHI reports to point toward a new genre of rapid large-scale responses to disasters through social media.

By: Michael Muller; Sacha Chua

Published in: RC25222 in 2011


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