Car pooling is recognized as an
alternative to reduce congestion and pollution on
the roads. In fact, leading cities give preference on
road occupancy and public parking to car poolers,
and recognize organizations whose employees do
car pooling. However, organizations seeking to
promote car pooling are unsure about what efforts
will realize the intended benefits. Often, car pooling
is confused with ad-hoc sharing of rides, with the
effect that incentives of participants are not aligned
with some treating it as a shuttle service and others
as an unnecessary drag on their time and resources,
scuttling the sustainability of car pooling in that
organization. In this paper, we define car pooling;
bring out its characteristics and incentives for the
participants. Then, we clarify popular myths and
suggest areas where organizations can start so that
the efforts are more likely to succeed.

By: Biplav Srivastava

Published in: RI12014 in 2012


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